{"id":747,"date":"2020-08-21T17:27:32","date_gmt":"2020-08-21T20:27:32","guid":{"rendered":"https:\/\/hezagonobrasil.com.br\/?p=747"},"modified":"2025-09-19T16:02:13","modified_gmt":"2025-09-19T19:02:13","slug":"formatos-impressao-midia-exterior","status":"publish","type":"post","link":"https:\/\/hezagonobrasil.com.br\/en\/blog\/formatos-impressao-midia-exterior\/","title":{"rendered":"Os formatos das m\u00eddias OOH"},"content":{"rendered":"<div>Este post \u00e9 para servir de guia com alguns formatos mais usados nas m\u00eddias out of home pra voc\u00ea, m\u00eddia, salvar e consultar no futuro.<\/div>\n<h4><img decoding=\"async\" class=\"alignnone size-medium wp-image-776\" src=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/hezagono-insta-painel-11-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/hezagono-insta-painel-11-300x200.png 300w, https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/hezagono-insta-painel-11.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h4>\n<h4><strong>PAIN\u00c9IS E EMPENAS EM LONA <\/strong><\/h4>\n<div>A margem de seguran\u00e7a que usamos \u00e9 de 5 cm para a #impress\u00e3o da lona e mais 5cm, para a arte.<\/div>\n<div>Ent\u00e3o se o #painel \u00e9 10 x 4m, pode considerar uma #lona de 9,95 x 3,95m e a \u00e1rea visual com 9,90 x 3,90m.<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"alignnone size-medium wp-image-777\" src=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/mub-media-ooh-midia-publicidade-hezagono-brasil-2-300x220.png\" alt=\"\" width=\"300\" height=\"220\" srcset=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/mub-media-ooh-midia-publicidade-hezagono-brasil-2-300x220.png 300w, https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/mub-media-ooh-midia-publicidade-hezagono-brasil-2.png 680w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<h4>MUB<\/h4>\n<div>1,20 x 1,80m com a \u00e1rea visual de 1,13 x 1,73m.<\/div>\n<div>Se for o MUB #digital, pode considerar 400 x 600px.<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"alignnone size-medium wp-image-778\" src=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/metro-midia-indoor-publicidade-hezagono-brasil-2-300x220.png\" alt=\"\" width=\"300\" height=\"220\" srcset=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/metro-midia-indoor-publicidade-hezagono-brasil-2-300x220.png 300w, https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/metro-midia-indoor-publicidade-hezagono-brasil-2.png 680w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<h4>METR\u00d4<\/h4>\n<div>O sistema de metr\u00f4 do Rio possui alguns formatos. Os principais s\u00e3o:<\/div>\n<div>Painel interno no trem: 0,74 x 0,96m<\/div>\n<div>Sanca: 1,46 x 0,20m<\/div>\n<div>MUB Est\u00e1tico: 1,20 x 1,80 com \u00e1rea visual de 1,12 x 1,72m.<\/div>\n<div>MUB Digital: 1.080 x 1.920px<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"alignnone size-medium wp-image-779\" src=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/busdoor-publicidade-hezagono-brasil-2-300x220.png\" alt=\"\" width=\"300\" height=\"220\" srcset=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/busdoor-publicidade-hezagono-brasil-2-300x220.png 300w, https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/busdoor-publicidade-hezagono-brasil-2.png 680w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<h4>BUSDOOR<\/h4>\n<div>1,40 x 0,80m com \u00e1rea visual de 1,30 x 0,70m.<\/div>\n<div>(H\u00e1 varia\u00e7\u00f5es entre as empresas por causa das carrocerias dos \u00f4nibus. Algumas empresas veiculam adesivos maiores e fazem o corte conforme o carro, outras consideram a \u00e1rea visual um pouco menor)<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"alignnone size-medium wp-image-780\" src=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/taxidoor-marketing-midia-publicidade-hezagono-brasil-300x220.png\" alt=\"\" width=\"300\" height=\"220\" srcset=\"https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/taxidoor-marketing-midia-publicidade-hezagono-brasil-300x220.png 300w, https:\/\/hezagonobrasil.com.br\/wp-content\/uploads\/2020\/08\/taxidoor-marketing-midia-publicidade-hezagono-brasil.png 680w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<h4>TAXIDOOR<\/h4>\n<div>1,35 x 0,70m com \u00e1rea \u00fatil de 0,90 x 0,45m<\/div>\n<div><\/div>\n<div><\/div>\n<div>\u26a0\ufe0f<\/div>\n<div>Lembretes finais:<\/div>\n<div>Envie o arquivo fechado para evitar surpresas.<\/div>\n<div>Para impress\u00e3o, \u00e9 sempre <strong>#CMYK.\u00a0<\/strong><\/div>\n<div>Os formatos acima s\u00e3o referentes \u00e0s m\u00eddias cariocas.<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Este post \u00e9 para servir de guia com alguns formatos mais usados nas m\u00eddias out of home pra voc\u00ea, m\u00eddia, salvar e consultar no futuro. PAIN\u00c9IS E EMPENAS EM LONA A margem de seguran\u00e7a que usamos \u00e9 de 5 cm para a #impress\u00e3o da lona e mais 5cm, para a arte. Ent\u00e3o se o #painel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os formatos das m\u00eddias OOH - Hezagono<\/title>\n<meta name=\"description\" content=\"Saiba quais s\u00e3o os formatos de impress\u00e3o na m\u00eddia exterior. 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